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The fusion of styles in Indian clothing and western clothing resulted in Indo western salwar kameez. These salwar kameez suits are specially designed to give western look with Indian tradition. An Indo western salwar kameez suit may have a sleeveless top and a salwar. Indo western salwar kameez suits also come in spaghetti straps instead of sleeves.
Designers have pioneered the concept of blending ethnic ethos and international trends to give a modern and trendy look to contemporary Indian women
The cliché that dressing is done to please others has become passé. Today's generation wears clothes to please themselves. Even designers belonging to the younger breed carry the same chip on their shoulder. "Designer inspiration varies with attitude and the 'in thing.' Detailing is important. Today's generation wants to show off their body without appearing obscene," says NIFT graduate Gunjan Karmakar.
Miss Universe 2000 Lara Dutta won the award for the most outstanding evening gown designed by Ritu Kumar. Author of a well-received book Costumes and Textiles of Royal India, she is considered a pioneer in Indian fashion. Her Indo-Western fusion wear has trappings of block prints, embroidery and craft inputs.
Indianattire.com is one of the most popular Online Indian clothing stores. Indianattire.com has a selected collection of Ghagra cholis, Salwar kameez and saris, at a reasonable price and the shipping is free all over the world. Please click here to visit Indianattire.com and here to check out its collection of Indo-western outfits